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Polymarket and Kalshi facilitated $285 billion in annualized trading volume as of April 2026 (The Block). Institutional participants, including hedge funds, prop trading firms, market makers, and syndicates, are increasingly eager to deploy capital across these venues as well as other prediction markets. However, the infrastructure to move money at scale in, out, and between these platforms is simply not adequate today.

The core promise of prediction markets is the ability to harness the wisdom of crowds, turning speculation into collective insight and creating infinite markets. To deliver these outcomes, they need deep, institutional liquidity across a broad range of markets. Without institutions, prediction market liquidity tends to concentrate in only the most high-profile events, and price signals remain thin. For institutions to be able to fully participate in prediction markets, they require infrastructure that can move meaningful amounts of capital at the speed and with the compliance standards that sophisticated participants demand.

Stepping back and looking at the broader gaming and gambling industry, $4.2 trillion was moved in order to generate $347 billion in revenue in 2024 (Edgar & Dunn). Yet, despite all gaming operators being dependent on money flowing into their platforms or venues, the financial infrastructure that underpins this movement is prohibitively slow and expensive. This is because the gaming segment is relatively high risk, and traditional banks, card networks, and regulators treat it as such. Accounts get suspended, wires take days to clear, and cash is always a high-friction option due to regulatory anti-money laundering and personal safety considerations. Payments are the lifeblood of the player and investor experience and a primary driver of operator economics. A instution or bettor who can move money instantly, at scale, around the clock, can deposit and bet more frequently. They also have a better customer experience; this leads to easy onboarding and less churn. An operator who can clear deposits with zero chargebacks and lower fees has a fundamentally better P&L. Yet, the existing infrastructure fails both sides of this relationship in overlapping ways.

In summary, the same payment rails that fail recreational bettors also fail sophisticated institutions, limiting access to these markets. And, while money movement friction threatens gambling operators' bottom line, the lack of real-time money movement rails threatens a fundamental value proposition of prediction markets.

Into this gap, Edge Markets has built something that has never existed before: a comprehensive, FDIC-insured financial platform purpose-built for institutional prediction market participants and bettors. So far, the platform has processed over two billion transactions. We’ve been incredibly impressed by the execution so far, and we are thrilled to announce that CoinFund is leading Edge Markets’ $29M Series A funding round. We are very excited to be backing Seni and the team building the first private settlement rail and banking platform designed specifically for prediction markets and betting.

The Edge Markets PlatformEdge Markets has built a three-product suite, each serving a distinct customer, all powered by the same core infrastructure and designed to reinforce one another in a flywheel. 

EDGE Pro is Edge’s solution for sophisticated entities such as market makers, syndicates, and traders. The Edge Pro product offers customers a business FBO account at CRB, from which customers can route orders across various prediction markets.

EDGE Connect is the company’s B2B infrastructure product. Connect introduces an easy-to-integrate, A2A closed-loop system for moving money between banks, gambling venues, and prediction markets. Connect moves money exclusively between EDGE accounts and verified operator platforms, resulting in zero chargebacks and lower transaction costs.

EDGE Boost is the company’s consumer-facing product: an FDIC-insured debit account and banking platform purpose-built for bettors and prediction market participants. Boost allows users to move up to $1M per day, 24/7, between gaming venues and prediction markets while providing cashback on deposits and balance bonuses.

A Team Built for This Market

We believe that building the financial layer for a high-risk, highly regulated industry demands a rare combination: operator intuition, regulatory discipline, and the technical depth to build durable infrastructure. In our opinion, the Edge team has assembled exactly that combination, and done so with people who have deep, domain-specific credentials in the markets they serve. The team is led by Seni Thomas (Co-Founder and CEO). Seni is a serial entrepreneur who started his career in AdTech, where he helped spin out one of the first programmatic advertising trading desks from MDC Partners. He later launched Audience Amplify, an early developer of header bidding technology, and Heights Media, an advertising supply trading company. Prior to Edge, Seni led the corporate development team at TheMaven (now The Arena Group Holdings on NYSE). Josh Jacobs (President) is the former Global CEO of Omnicom’s Accuen and President of TheMaven, which he scaled from pre-product to serving 110 million readers per month in three years. Lastly, David Woodly (CRO) brings 15 years of experience across sports, tech, and media from Playmaker and WatchMojo.

With a stellar product in a rapidly expanding market and a world-class team, CoinFund is thrilled to partner with Edge Markets on its mission to become the leading financial services company serving prediction markets and bettors.

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